关键词 :消费者细分 ;中国式五行细分模型 ;消费者身心气质 [gap=959]Key word :consumer segmentation ; Chinese five mode ( Wu2xing) segmentation ;consumer inherent psy2
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Consumer market segmentation 消费者市场区隔
Owing to intense competence in international telecommunication market and the development of the market itself, traditional domestic business model has gradually become the one based on consumers, data and information. Therefore, consumer segmentation is the prerequisite and foundation.
国内外电信市场竞争的加剧和电信业务的发展，要求国内电信企业的运营模式，逐步向以客户为中心、以数据为中心、以信息为基础的国际先进模式转变，客户细分成为这种科学经营模式的前提和基础。
参考来源 - 基于数据挖掘的电信客户细分模型研究·2,447,543篇论文数据，部分数据来源于NoteExpress
There has been some research abroad on consumer behavior applied in the field of consumer segmentation, like RFM model, Customer Value Matrix (CVM) model, etc.
国外已有一些关于消费者行为应用于客户细分方面的研究，如RFM细分模型、客户价值矩阵模型等。
The Accenture digital Household Segmentation Study identified eight distinct consumer segments in the digital era.
埃森哲数字家庭市场份额研究鉴定的数字时代八类独特的消费者划分。
Each market segment represents a group of potential customers with common characteristics. In consumer markets, segmentation is usually based on the following.
每个细分市场的潜在顾客群都有其共同特征。
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